Wednesday, March 24, 2010

So I was watching TV the other day and one of the commercials from the winter Olympics came on. It was one of the many different DayQuil/ NyQuil commercials that had Apollo Ohno starring in it. I had to laugh because every time I saw that commercial during the Olympics, I caught myself loving Apollo Ohno jumping up and ripping his pj's to reveal his USA uniform. While I did cheer him on in the Olympics, the part of me had to keep wondering just why he was on the commercial. Being a speed skater, I guess you might argue that he may get colds all a lot, but even that excuse is quite a stretch. It reminded me of the class discussion we had about how ads and commercials will use famous stars and athletes to sell their merchandise just because people like them and want whatever they have to do with. It really made me wonder just how many people actually bought DayQuil after seeing the commercial. The other thing I found interesting was now that it has been quite a while since the Olympics, seeing it the other night I found it to be less affective than it first was and in a way, I was almost annoyed that they were still running the same commercial. I guess they have to realize that using someone like Apollo will only work for so long before you have to switch to another person!